11/19/2023 0 Comments Alpine stars logoSuccess has by no means been confined to two wheels. In 2001 the development of Tech Air, Alpinestars motorcycling airbag was started, with its introduction to MotoGP in 2009 culminating with the current system, utilized by the majority of racers from MotoGP to the Dakar rally. Troy Corser was Superbike World Champion in 2005, and in 2006 Nicky Hayden opened a long series of MotoGP World Championship won by Alpinestars all the way to Fabio Quartararo currently. Nicky Hayden and Ben Bostrom began to use Alpinestars suits in AMA Superbikes, and Carlos Checa was the first MotoGP rider to use Alpinestars suits in the premier category. With the Italian part of the Company now also owned and directed by Gabriele, by the mid-1990s the first technical apparel line was designed and launched, and in 1999 Alpinestars began development of high-performance road racing leather suits. With Gabriele, Alpinestars USA started the development of its performance-leading mountain bikes, taking Mike Kloser to the podium of the 1990 World Downhill Championship. Kenny Roberts became Alpinestars’ most high-profile Grand Prix World Champion when he took his first title in 1978.ĭevelopment continued at pace, with the company producing boots for all forms of motorcycling, road and off-road, for competitive use and leisure, and in 1986 Gabriele Mazzarolo, Sante’s son, established Alpinestars USA based in Los Angeles, California. Sante Mazzarolo was honored with a number of Italian design and product awards in the early years of the company, establishing a reputation for creativity and innovation that took another step when he began development of road racing products in the 1970s. Roger de Coster won five World Motocross Championships and began a continuous run of World Championship success for Alpinestars that continues to the present day. Development started from the moment the first boot was produced, with the help of feedback from the riders, and by the early 1970s, Roger de Coster had brought Alpinestars its first World Motocross Championship accolade Sante’s boot immediately became the industry leader and a benchmark for racing performance. Shortly after establishing the company in its state-of-the-art headquarters in Maser, northern Italy, Sante began working on a new, revolutionary boot for local enduro and motocross riders who had started importing bikes from overseas and establishing the sport of off-road motorcycle racing. Mazzarolo produced would become an archetype for motocross protection. Very much aware of the sport, Sante realized an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. At that time a new sport called motocross was establishing itself and becoming quite popular across Europe. Mazzarolo began producing the first products bearing the Alpinestars moniker. Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as its namesake, Mr. In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon.
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